Dashen Brewery Share Company – Regional Trade Activation Supervisor

Job Description

Job Summary: –

Support the planning & Preparation of all BTL projects mechanics and inputs with detailed execution plan for each of them working with brand team and Identify tactical opportunities to grow sales in regions working with Regional Sales Managers & Area Sales Managers do recommendations via Sales Activity Proposal (SAP)

Key Responsibilities: –

Leadership

Able to demonstrate success in leading team. Evidence of strong leadership and    influencing skills
Excellence project management skills that delivers projects on time and on budget
Strong influential skills, Strategic thinkers
Experience working with and successfully managing 3rd party agencies and strategic partners
Budgetary & cost control management, Competitive intelligence & insights
Measure and evaluation of projects, Good interpersonal communication skills
Functional Capabilities

Understand and relate the market dynamics and commercial landscape in which the company operates to their role and use this information to make good business decisions
Knowledge and understanding of competitor brands & categories and why customers and consumers purchase
Ability to understand customers’ needs and motivations and then the use of this information to achieve objectives and / or unlock growth
Ability to understand shoppers’ needs and motivations and then the use of this information to achieve objectives and / or unlock growth
Make correlations between the performance of in- store activities and sell-out and to correctly inform product forecasts and improve activities performance
Understand all the elements of monitoring and managing in store/outlet execution.
ability to pre- and post-assess the impact activities have on the business results and make informed decisions about them
Ability to understand measure and evaluate their total investment plans in channels to ensure that these investments are achieving maximum levels of return and driving mutually beneficial growth

Top Accountabilities

Participate in the development of commercial plan
Implementation of one plan and adhoc BTL activities
Management of cross functional project teams for effective execution of BLT activities
Manage BTL agencies to develop implementation plans of all activities (required resources, roles and responsibilities, timelines and event flows).
Recruitment /management /briefing during ground execution with agencies.
Ensure field teams and company staff engagement to programs through clear and inspiring briefings with support of capability when applicable
On time transfer of execution tools to field team/promoters
Execute all projects on or under agreed budget on time and complaint
Gather market data/intelligence on competitor activity with clear recommendation and impact on existing plans working to help on strategy building
Drive brand passion among field teams, promoters and partners staff in collaboration with Marketing
Collate, Evaluate and Communicate weekly update on activities performance with insights and recommendation.
Ensure proper documentations, filing and reconciliation of activities as deemed necessary

About You

BA Degree in Marketing or Business Administration or equivalent
Minimum of 5 years marketing experience preferably in the FMCG environment.
Experience in the development and execution of marketing strategies.
local language is required

Key competency & Behavioral Skill

Demonstrate a successful track record in terms of market share capture, market penetration, brand building, customer service and satisfaction, and volume growth.

Ideally able to demonstrate successes in leading, building and developing a team
IT literacy and the ability to handle electronic data; (Advanced word and excel skills)
Fluent in Amharic and a strong command of written and spoken English

Required Skills
Teamwork
Communication
Attention to detail

How To Apply

Interested applicants who met the MINIMUM requirements should send their application and CV to the following address from September 05 to September 11,2024. Only shortlisted applicants shall be contacted.

Dashen Brewery Share Company,

Gondar and Debrebrehan Plants

& Addis Ababa Dashen Brewery Head Office building

E-mail to: jobs@dashenbeer.et

Please mention the Title of the position you applied for on the subject line of your email.